If you are setting up a website for your business or organization, you may have run into trouble trying to register domain name, especially if you are using a .com address. There are a shortage of available .com domains since the Internet has become so vital for doing business. Many well known companies will also purchase several domains with spellings, variations or keywords that could lead someone to a business’ website that is trying to trade off their name in order to make money.
After Market Domains
Fortunately, you still may be able to get the domain name you need in order to be found by your customers, whether you do business locally or around the globe. Premium domain names, often referred to as after market domains or secondary market domain, are domains that have been previously registered, but have become available to purchase once again.
Even though you will pay significantly more for a premium domain name than registering a new domain, the shortage of names could mean that you are simply unable to get a domain that will benefit your business. Purchasing an after market name could be your best option for a domain that can be easy to remember or easily found during an Internet search.
Finding Your Domain Name
Premium domain names are not limited to just .com domains, but they may also include .org, .net, or even .biz domains. You can try to register domain name under the other top level domains, but if you cannot find something that makes sense for your business or if it doesn’t use a significant keyword associated with your business, you shouldn’t waste your money on them. If your customers cannot find you on the Internet during a search, then you may as well not have a web presence in the first place.
Branding Your Company
Having a good domain name will help you brand your company on the Internet and allow your customers to find you when they do a web search. With most people using the Internet to search for local businesses when they need products or searches, ranking high on the search engine results page is a must. When you drive traffic to your site, you stand a good chance of converting some of that traffic into paying customers and the best way to do that is through a good domain name.
If you have a unique company name, you may be able to register domain name under your company name to make it easy for your clients to find you online, but if it is unable, you should check the premium domain name listings to see if it has been previously registered and available for you to purchase.
While it may cost you more money, it could be an investment worth making to get the customers you need to make your business successful. A poor domain name can hurt your business, but you can search premium domain names for a name that can help it.