The Internet has become vital to the success of most businesses. It is the first place most people go when they want to find a local business in the area that sells the goods or services they need. It doesn’t matter whether they need a plumber to fix a leaky faucet or a cake for their upcoming wedding, doing an online search for businesses is as commonplace as searching the Yellow Pages used to be. If your business doesn’t have an online presence, you are losing business.
In order to establish a presence online, you need to set-up a website for your company and that means coming up with a good domain name. A good domain name will quickly identify your company or what it does, making it easy for customers to remember your website address. If the domain name you want is unavailable, a similar name could be available from premium domain names.
Premium domain names are domains that were once registered, but they are once again available for resale. Usually these names are easy to remember, short names that contain simple keywords or search terms. Businesses, especially large corporations, will register several domains that have simpler wording or spelling so an outside entity cannot register the name and leach business by using the domains for their websites.
Why Use a Premium Domain Name?
These domains have become popular because of the shortage of .com names. With this shortage, many people are finding domain names that they would have been unable to register through traditional means by searching premium domain names. These domains are more expensive than newly registered domains and they can sometimes cost a business hundreds, if not thousands, of dollars to acquire.
However, since most of these domains are easy to find through Internet searches, they are very valuable for the company that needs that domain name. The easier it is to find your business through an Internet search, the more customers you will draw to your website. This allows you to turn those website visitors into paying customers and a premium domain name could give you an advantage over your competition in that regard.
Invest in Your Domain
Spending a little more for your domain name could be a good investment for your business, especially if you are in a competitive field such as real estate, law or if you’re a consultant. The more traffic you can drive to your website, the better your chances are of converting some of that traffic into paying clients. A good domain name can help you brand your business online and help you grow your company.
More people are using their mobile devices to search for the local good and services they need. Whether you are a small pizza parlor or a large law firm, if you don’t have a good domain name for your company, you will make it more difficult for potential customers to locate you. That could easily mean losing business to your competitors.