Whether you are trying to create a new business platform online, start your own blog to share your stories, pictures, or other content, or just want to “lock up” some prime digital real estate in hopes of flipping it later down the road, you need to make sure that you understand all of the fundamentals of the domain registration process.
Three absolutely critical things you need to know before you move forward with domain registration
This is a relatively simple and straightforward system, and you should be able to register your own domain inside of five minutes or even less. However, this same simple and straightforward system or process is almost deceptively so – in that there are a number of critical things that you might overlook without even knowing just how important they are.
The three main things that you need to focus on before you proceed with domain registration are:
• That your domain is unique, but not so unique that it is difficult to use
• That you are using a “premium” top level suffix or designation
• That you have made sure your domain registration name is user and search engine friendly
If you tackle these three critical components, you’ll be able to rest easy and knowing that you have selected the very best domain registration name moving forward.
You need a unique domain name, but not one that is so unique it’s impossible to use
This is really one of the more subjective things that you’re going to have to navigate when working through the domain registration process, but one of the more important areas that you need to focus a considerable amount of time on.
Not only do you need to select a domain name that is 100% unique (all domains have to be different than any other by default), but you also need to make sure that you haven’t made a domain name so unique that people cannot remember it, cannot spell it, or cannot effectively use it.
Keep things short, keep things simple, and keep things relevant to your content and you should have no real issues at all.
Always – ALWAYS – find ways to use premium top level suffix or designations
The last thing that you want to do is use a domain name suffix that isn’t .com, .org, .net, or .edu – or you’re just inviting a world of hassle and headache moving forward. Obviously, if you’re country has a specific premium top-level domain suffix you’ll want to go with that, but you want to try and shy away from any of the “lesser known” suffixes out there. People won’t be familiar using them, won’t believe your site is credible, and may punch and your domain name with a premium top-level suffix – linking them to someone else’s content when they believe they are on your site.
Verify that your domain registration name is user-friendly and also search engine friendly
This is becoming less and less important as the major search engine networks shift in change their ranking algorithms, but it’s still something that you need to pay attention to. Make sure that your users will be able to easily punch in your domain registration name directly into the address bar with no real effort – and also that your search engine results will be boosted dramatically thanks to the top level domain name that you’ve chosen.