It’s not hard to see why people are so concerned with how Google views their website. Google is currently responsible for sending more than 90% of the internet’s web traffic. For that reason, high rankings in relevant Google search results, high Google page ranks, and an overall reputation for excellence in the eyes of the search engine giant are major concerns to website owners.
That said, you can only imagine the nightmare that ensues if one of those same website owners discovers that their site has been delisted by Google. It’s no longer appearing in search results. Visitor numbers have plummeted to abysmal lows. Panic immediately sets in. If Google treats your site like it doesn’t exist, then it may as well not exist.
If you’ve recently been delisted by Google, are wondering why, and want to know what to do about it, you’re not alone. Let’s take a closer look at what tends to be behind a Google delisting and go over what you should do to remedy the situation.
Why Did Google Delist My Website?
Although every last reason why Google might drop a specific site from its listing, there are quite a few common and proven reasons that could be to blame. Most of them have to do with being intentionally deceptive, attempting to trick Google’s search bots, or not offering the quality Google feels web visitors deserve.
Multiple Repeated Spelling/Grammatical Errors
Spokespeople for Google have actually confirmed that a given site can be delisted due to terrible and widespread grammatical and spelling mistakes. Google’s systems can tell when content hasn’t been produced by someone with decent writing skills. Such content can definitely get a site delisted over time.
If Google doesn’t completely delist your site for having too much duplicate content, then it will most certainly penalize it severely. High quality, original content is the only way to go for that reason.
Overdoing It on the Links
Be careful of adding too many external links to your website over too short a period of time. You should also be wary of becoming overactive when it comes to link exchanges. Google may see your site as questionable.
Overdoing It on the Keywords
Keywords are great and even necessary when it comes to getting terrific SEO rankings. However, too many keywords or overuse of any given one can give Google the impression you care more about ranking than you do giving your visitors a quality web experience.
Black Hat SEO Practices
It should go without saying that you shouldn’t be using any black hat techniques to artificially boost your page rank or your standing with the search engines. Google is getting better and better at figuring this out, so it’s only a matter of time before you’re caught.
In a nutshell, Google tends to punish sites that take shortcuts, cheat, or otherwise fail to offer its visitors a high-quality web experience and well-written, original content. However, sometimes there are misunderstandings, so it’s a good idea to know what to do if you’ve unexpectedly found yourself in the doghouse with Google.
What Can I Do to Get Back in Google’s Good Graces?
The first order of business if you find out you’ve been delisted by Google is to find out why it happened. If you already know why, then you should get to work fixing the problem immediately. If you don’t know why, you can try asking Google directly. They will likely tell you a bit about the reason.
Once you’re sure what you’ve done wrong, fix it. If you’re not sure how, consider hiring a professional SEO company to help. Clean up your site map, remove any duplicate content, and make sure your site is filled with only high-quality content that’s 100% original and of high value to your visitors. At that point, you can request that Google reconsider your site. It may take a little while for the process to be complete, but once it is, you should start showing up in relevant web searches again.
At the end of the day, Google and the rest of today’s search engines are getting smarter and smarter when it comes to seeing through all the tricks. Make sure you’re running your site by the book in order to avoid the negative consequences.