It goes without saying that link building is a critical part of any successful SEO campaign. However, it’s one thing to understand that you need plenty of high quality backlinks in order to build your site’s authority in the eyes of the search engines. It’s quite another to actually build a worthy collection of such backlinks. Even the best and most effective SEO professionals can spend months accomplishing this.
That’s exactly why so many people consider simply purchasing an existing domain in their niche of choice and taking advantage of any existing backlinks. This gives the new website owner a foundation on which to build into the future as far as backlinking goes. Often they’ll inherit a large portion of the site’s former traffic flow and readership as well.
Using Backlink Assessment Tools
It’s important to make sure you have a thorough understanding of a given domain’s backlink value before you put your money down. One extremely popular and convenient way to do this is with backlink assessment tools like Majestic SEO or AHrefs. Tools like these take a lot of the guesswork out of the equation for you and they certainly give you a solid idea of what a given domain’s backlinking network is worth.
As far as deciding which of the many tools out there is right for you, the general consensus among the experts is that it’s best to try more than one, especially since most tools have free trial periods that let you evaluate what they have to offer before buying. It’s hard to go wrong when you pick from the biggest, most popular options though and most people go with either Majestic SEO or AHrefs.
Both of these choices perform in-depth crawls that deliver detailed information about the number of backlinks a given domain has, as well as their value. However, each of these options come attached to clear advantages that the other doesn’t have. Which would be a better investment for you depends on what you’re hoping to accomplish with your crawl.
Majestic SEO is generally a lot better at performing referring domain counts and link counts. AHrefs is a great tool to use if you’re looking to perform some in-depth link clean-up.
Analyzing Backlink Structure
Always remember that the quality of the backlinks a given domain has is going to be more important than the quantity of overall backlinks. It’s also important to note that while plenty of high quality backlinks can really benefit you, too many low quality links will have the opposite effect. If you run a backlink assessment on a given domain and uncover too many spammy links or too many links from sites that have nothing to do with your niche, you’d probably do better to consider a different domain.
There are ways to disavow undesirable links, of course. However, that process is incredibly time consuming and will probably not be worth the effort in most cases. The domain in question would have to come along with enough additional perks to make undertaking the task worthwhile.
Enlisting the Aid of Professionals
If you’re not completely sure how to assess backlink value data yourself or would simply rather leave things in the hands of the professionals, you can always contact a domain appraisal company to help you determine the value of an option you’ve got your eye on. A professional appraiser will have more experience than you will and will most likely have more resources at their disposal when it comes to determining site value. Plus, the appraiser will be looking at many different factors and giving you the big picture, as opposed to only assessing the domain’s backlink situation.
You can also consider consulting with a professional SEO team before you finalize your purchase. Some companies will be willing to help you assess the value of the domain and offer suggestions on how they can help you whip it into shape and capitalize on existing backlink structure in advance. Just make sure that when making contact with professionals that you’re dealing with companies that have good reputations and solid track records in regards to accuracy and excellence. Ultimately, you’ll be glad you did.