What makes premium domain names so premium in the first place?


For those of us that have grown up in the digital world, domain names have become a way of life. Literally the most important addresses for any of us who use a computer each and every single day, the domain name that you have for your own specific little corner of the web is going to be one of the most valuable pieces of real estate you ever invest in. If you are able to enjoy any of the premium domain names available out there today you could be sitting on a gold mine – either for your own business or web ventures or should you decide to sell your premium domain names for a tremendous profit.

However, it’s important to understand exactly what makes premium domain names so in demand in the first place – all in an effort to get the very most profit out of your specific domain names that you have already registered. Without this information you may end up undervaluing any of the premium domain names you currently hold, giving up the rights to a veritable money machine that you didn’t know you possessed in the first place. Armed with the insider information provided below (as well as some common sense) you should be able to determine whether or not you have premium domain names already registered under your name – as well as the knowledge and ability to go forward and invest in any premium domain names that you may discover out in the wilds.

Premium domain names are always short, simple, and relevant

This is probably the most distinguishing difference between premium domain names and domain names that would not command anything more than $5-$10 on the open market.

Everyone – EVERYONE – that is a smart and savvy online entrepreneur understands just how valuable short, simple, and relevant domain names are to their business ventures. If you have a domain name like baseball.com you’ll be able to develop that property much more effectively than you would be able to if your domain name was thebesteverbaseballs.com, and just seeing it printed here in this article should tell you why.

Readership and usability is absolutely everything when we are talking about premium domain names – as far as word-of-mouth, printed material, and other direct marketing tools are concerned. Now, obviously, once you have convinced them to include your domain name in their bookmarks folder or saved directly to their browser windows and this becomes less of an issue – but that is only going to happen down the road (if ever). You need to make sure that you are doing absolutely everything you can to spread the influence of your specific premium domain names, and it all starts with keeping them short, simple, and relevant to the content that the website will provide.

Premium domain names always end in .com

This is another one of the essential details that separate premium domain names from everything else, though it is one of the more overlooked features and benefits of these specific domains.

While any domain name suffix is probably going to get you to the place that you are trying to go (assuming that it is a real top level domain suffix and not one that you have simply cooked up) of the truth of the matter is that the overwhelming majority of online users are familiar with .com suffixes than anything else. There are some specific exceptions out there (the.gov suffix as well as the.co.uk suffix) but the truth of the matter is that unless you are proceeding forward with a .com you probably don’t have as premium of a domain name as you would have liked.

Premium domain names almost always are already developed

The worst thing that you could do is invest in premium domain names and then just leave them sit. The very least that you should do is push some search engine optimization their way, helping to establish a bedrock of search engine rank juice that the new owner can use to promote whatever content they have decided to add to their page. Now, this is obviously a little bit more time intensive than just registering a domain and calling it good – but it’s going to drive up the value of premium domain names more than almost anything else (assuming that the above two criteria are already tackled).

All in all, this is a relatively simple and straightforward way to understand whether or not you’re sitting on premium domain names or if you are just working with run-of-the-mill (or even worse – below average and near useless) domain names.