Why you need to be investing in premium domain names

When it comes to purchasing domain names – registering them for yourself, your friends, family, clients, or just as a future investment – you always need to be considering whether or not you are purchasing premium domain names or just your average run-of-the-mill solution.

And while it might seem more than a little bit difficult on the surface to really understand whether or not you’re moving forward with premium domain names or something else, the truth of the matter is that it is well worth doing the research, due diligence, and spending the time to craft premium domain names rather than just throwing any old combination of words together until you find a domain name that is available.

Yes, that this can be a slightly subjective process – but going with your gut intuition as to whether or not you are purchasing premium domain names (while at the same time paying close attention to the tips and tricks outlined below) is going to give you much better results than just flying blind when you are purchasing your domain name in the first place.

All premium domains – ALL premium domain names – are short, relevant, and instantly understood

In the early days of the web you could pretty much register any old domain name you wanted – simply because there weren’t that many websites out there on the net at that specific time. However, as the popularity of the Internet has grown and grown over just the last decade or so, more and more people have continued to snap up domain names at alarming rates.

This has led to a number of unique shifts in the philosophy behind registering domain names because of the scarcity of truly premium domain names available today – some of them producing disastrous results.

For instance, there were a lot of so-called “search engine optimization gurus” that were talking about just how mission-critical it was that people keyword stuff their domain name so that it would create more of a search engine impact. And while this worked for a short while, the truth of the matter is that as soon as Google and the other major search engine networks got wind of this idea is a literally broke its back with a simple change to their code – completely erasing the power of that trick in one fell swoop. This left literally millions and millions of people with confusing domain names and absolutely no way to rank them higher in the search engines, crippling businesses all over the planet.

Stick with short, relevant, and instantly understood premium domain names at every single opportunity.

Always – ALWAYS – move forward with a .com suffix at every single opportunity

Now, this is a rule that cannot always be adhered to simply because there aren’t that many premium domain names that are left with a .com suffix. Far and away the most popularly used suffix all over the world, the truth of the matter is that .gov and .net (just to name two of the many other suffixes out there) have never been able to gain the same kind of traction that .com has. We all instantly associate this specific suffix with the Internet, and most of us unconsciously punch it into our browsers every single time.

Premium domain names always have a .com suffix if it is at all available.

Premium domain names have a bedrock of search engine optimization created for them as early as humanly possible

Whether or not you are going to be doing anything with your premium domain name right now or letting it sit for a while before you finally get to it, you’ll want to begin directing search engine optimization efforts toward that domain name at your earliest possible convenience.

The truth of the matter is that search engine optimization is constantly shifting, changing, and evil thing – and unless you are able to create a bedrock of optimization for your new premium domain names you could end up with a long and uphill battle in optimizing your page later on. Of course, if you are also interested in selling your premium domain names by flipping them for a profit it will only serve to boost your final sale price by directing a bit of SEO their way – just another reason to tackle this issue as soon as you can.