Selling a domain name can be a very attractive and reliable way to build up a small profit. The seller has thousands of potential buyers willing to take their domain name for a fair price, but first, one must completely understand how to properly sell a domain name in the highly competitive market. Domain names are never out of demand, but certain types of domain names are much more profitable than others. The mistake that a lot of domain name sellers make is the habit of not immersing themselves in the marketplace enough to know what the full value of a domain name truly is, leading them to either overprice the name or completely undersell themselves. The seller must be familiar with the different levels of buyers they may encounter in terms of experience, and adjust the pattern of their pricing accordingly.
Different suffixes to domains are going to result in a different spread of prices that they’ll most likely be sold for. In general, premium domains with a .com suffix are much more profitable than those such as .info or .net. Also, a shorter domain name tends to be in higher demand than domain names that have an extensive amount of words or syllables; this is due to the fact that single words tend to be much more search engine optimized.
If one has a domain name that is general, then it is more likely to sell quickly; however, if one’s domain is extremely unique, then chances are that the seller is going to have to do some searching for the right demographic of buyers to look into purchasing it.
Domains can also be more attractive and likely to turn a profit for the seller if is highly related to its web content. Domains that are related to product information or named after a company are far more marketable than obscure domains that have little to nothing to do with the actual content of the page; this is due to the fact that the relation between the domain name and the web content is more easily connected in the minds of visitors and therefore more easily remembered.
The Right Marketplace
Selling a domain name, regardless of its qualities, is not a difficult task if one takes the time to properly understand where to search for the best possible circle of buyers.
While there is the option of contacting a potential customer one a one-on-one basis and finalizing the sale privately, it is important to consider the opportunities in using an auction based website to tell the domain as well. Auction sites do not offer the same potential for profit as selling privately might, but the increased rate of exposure leads to a higher volume of bidders and a quicker sale of the domain name overall.
Websites such as Ebay, Afternic, GreatDomains and Sedo are all reputable places that one can auction off their domain name if they do choose to do so. GoDaddy.com, in particular, is one of the best choices that one can make in a place to auction off their domain name.
Whenever selling a domain name, it is wise to consider the benefits of using an escrow service. While selling a domain is undoubtedly one of the best and swiftest ways to turn over a profit, there are still good reasons to remain scrupulous of the nature of business that one will be undergoing with their client.
Escrow services are put in play in order to assure that neither the buyer nor the seller winds up in an unfavorable situation due to either party filing to satisfy their ends of the agreement. When negotiating with the buyer, it is important to establish the nature of the of the sale as being escrow-protected before going any further with the sale; doing this establishes rapport and makes buyers feel more secure about giving you money for your domain name.
Websites such as Sedo and GoDaddy have their own, independently hosted escrow services that allow buyers and sellers to put the domain funds in limbo until both parties are satisfied. If one chooses to do so, there are also a number of third party escrow services that can be used to host the funds of sale apart from the website of business. It is important to note, however, that the escrow service is most valuable if it is used in conjunction with the sale of domains that are of a higher value than average.
Even though some buyers are very stubborn and unlikely t give a high offer, premium domains routinely pull in a higher profit and are thusly the most intelligent domains to consider using an escrow service to sell.
The domain auction website will take a small cut of every commission made through sales as a service fee, but with premium domains that command more swing power, this service fee (which can be as low as five dollars) can be fairly insignificant considering the professional benefits.
Reliable Registrar: GoDaddy
Before making any ideas about selling a domain name, even the target market, one cannot neglect to do some research about what the right registrar is to begin searching for buyers. There are almost a countless amount of options to choose from, but GoDaddy.com, in particular, is the largest domain name registrar to be found on the Internet. GoDaddy is good for those looking to keep a high amount of DNS records for all of the different domains that they’re thinking about hosting. The website is useful for the more basic needs of a person who is looking to host multiple domains at one time; its benefits include unlimited bandwidth for an endless potential for data storage and a considerable budget in relation to other websites that enable domain hosting. Support for the registrar is available twenty-four hours a day, seven days a week. Being the largest domain registrar in the world, one is almost guaranteed to find a buyer for their domain name if they are persistent.