When looking to make a URL purchase, there are a number of specifics that should instantly leap to the front of your mind. We’re talking about things like deciding on exactly what kind of web property you’d like to create at that given domain, exactly how in demand and relevant that URL actually is to your operations, whether or not it already has a significant amount of traffic the pushed to that web address, and a whole host of other details that will dive into in just a moment.
But before we do, you should know that one of the absolute best ways to get a head start when trying to create a real income online is to invest in URLs rather than try to start something from scratch. When you have decided to go with all your own, literally building up a site from nothing into an empire down the line, you’re going to be at a considerable this advantage going up against competition that has been around for years and years. And we’re not just talking about the search engine optimization advantage they enjoy (though that is considerable), but also the general traffic advantage and affinity that they have established.
We’ll show you a couple of ways to be this just by making a URL purchase – the kinds of insider tricks and techniques that you can use to boost your business almost instantly.
Never make a URL purchase before you know exactly what kind of age and rank you are dealing with
When investing in the URLs that have already been out in the “wild”, so to speak, of the web for years and years it’s important that you understand exactly what kind of search engine optimization has been applied to these properties in the past – if any.
The truth of the matter is that many of the addresses that are available through URL purchase agreements are not exactly the hot commodities that their current registration holder would have you believe. Many of them have been abandoned URLs, with absolutely no attention paid to them from the moment that they were registered. Others have had a bit of time to dance around in the Google sandbox because of the Panda and Penguin algorithm changes – so they may have the necessary age you’re looking for but a ton of baggage that can way your business down faster than anything else.
This is why it is so mission critical for you to dig up as much information about the URLs you are interested in before you make a URL purchase – giving you the kind of inside information and insights you otherwise would never have had access to.
Pay close attention to the historical level of traffic at this URL has been in joining – as well as the current level of traffic it is currently receiving
There is almost no reason why any URL up for purchase wouldn’t have a flood of targeted traffic being pushed to it on a regular and continuous basis.
Now, this doesn’t mean that you are going to buy a built in traffic source the moment that you make a URL purchase – but any URL that is barren and devoid of traffic entirely is probably one that is best avoided.
However, you should be just as leery when looking at tremendous current traffic – especially if there is no real history of this traffic extending any further than a few months previous. There are a lot of unethical and unscrupulous URL and domain name resellers that will artificially inflate the value of any and all URL purchase by pushing PPC or other paid traffic to that platform, all in the hopes of duping otherwise smart and savvy business owners who fall for the trap.
Make sure that your new URL purchase is short and relevant
This should probably go without saying, but it is well worth the reminder.
Unless your URL purchase is short, sweet, and to the point – as far as relevancy goes to whatever content you are considering throwing up on this property – you should stay away from it no matter how much of a bargain it seems. Without these critical details going forth you’re going to really have an uphill battle when it comes to driving traffic organically, one of the most important ways to establish a real and reliable online business.