Rome was not built in a day, and nor is a website. At least, not all of it. Putting together the content, text, images, videos and tags has to be done carefully and in a measured manner. When the domain name is registered and paid for and the flesh and blood of the website are not ready, it is sensible to park the domain and get the appendages ready on priority. It is fortunate that Domain name parking opportunities are made available to businesses now. Even so, letting the web page remain in a parked condition for a long time is not a lucrative option.
The facility underlying Domain name parking opportunities is that one gets to put up a temporary webpage before the original one is ready. In short, the domain registered is not used for webpage/website or for e-mail applications. It is not put to any use, but is blocked so that nobody else buys it out. In this aspect, it may be referred to as a placeholder. A lot of us would have seen “Coming soon” or “Under construction” on the landing page of the website when we type the main URL. This is the one put up for the interim before the main page and the inner pages are ready for navigation.
There is another and not desirable application to domain name parking, and that is cybersquatting. This refers to using a certain domain to obtain the benefits garnered by the brand, when one does not rightfully deserve to benefit by them. The constructive applications, on the other hand are many.
In some isolated cases, domain name parking opportunities might be used to prevent cybersquatting. It may also be used when a business owner wants to re-direct the visitor to a temporary site, when he owns multiple sites. In some cases, a user might have more than one domain name, and in such a case it would be useful to have domain name parking until the final decision is made.
A lot of business people would have started to conduct their online and offline campaigns for their websites simultaneously, and when they do so, their websites would probably get some hits. Hits that come from users who directly type the website URL is called type-in traffic, and this is very precious to the business, as these are potential buyers who are interested in checking out the merchandise. This is much more desirable than idle traffic. To retain the interest of these visitors, a page might be put up. This page would urge the visitor to visit again soon, and probably even provide a date or time by the service would be up and running.
All users who have domain name parking offered by their web hosting company should check what kind of content is put there by the web host. Usually, advertisements or links to the webhost’s URLs might be placed there. Still it is prudent to check before using the service, particularly if the user intends to keep the domain parked for a long time. This is because actual traffic may flow in there, and no business would like to have a dubious or inaccurate impression conveyed because of the content placed on a temporary page.