Once you have purchased your domain name and have it hosted on your hosting provider you have already started to put content on the site. Wait there, and have a good read on some of the resources about SEO because if you set up your site wrongly you can go wrong with it from the very start. Mistakes in early SEO can bring you much headache further down the road. To clear things up SEO stands for Search Engine Optimization and it is a collection of tips and strategies everyone can use to bring their site into visible world of the internet search engines. However when scratching the surface you will soon discover that SEO itself became an industry with many companies and individuals offering services and selling documentation for how to do it properly. As in any industry which is popular (and SEO itself is) there are many lowlife individuals trying to sell you something you can find freely available on the internet. Do your research and never invest money on a hunch or feeling. I suppose you are eager to start your business and get the show on the road but some fundamental things has to be done first.
Here is a short checklist you definitely have to go through before you put your site on the web;
- put a meaningful description for your site content – very important because search engines are showing this under your site link, describe your content in 140-160 words, be precise as you can and try not to repeat keywords you are aiming to
- use a good site title and diversify titles throughout your site pages – titles are very important, whether they are page titles or link titles so you need to do this properly, try to list as many of your market niche keywords in the titles and still stay meaningful in them
- use a good permalink structure both internal and external – also very important aspect, the linking itself is how the search engine see your site diversification, try to keep your links short but include at least top target keywords of your market niche
- have all of your images have alt and title tags and make them meaningful – very good practice since most search engines now include images search and you can drive your visitors in via images too, try to have descriptive tags and include top target keywords, you can also rename your actual image files to be more in the page content
- open a Twitter account with name for as close relation to your site content as possible – social networking is becoming very important, once you start posting your stories or have a new content on the site, tweet about it
- open a Facebook group similar to your site name or major search phrase on the niche – optional but can also drive visitors at the very start
Once you have those points checked out you have a good start for basic onsite SEO. To further improve on this, you need to watch your website analytic and see where are people coming from and how. Then you need to improve on those points by having the popular pages link better by internally link to other less popular internal pages, have your anchor titles adjusted for specific keywords the people are hitting when finding your site and so on. The topic for onsite SEO is very large and here listed are only pointers to have you started on the right track.
What about back links
The never ending story about back linking. The most valuable and most longed for back links are those occurring naturally. Of course to have such back linking you have to have a popular web site in the first place. However every way you look at it, the search engines are improving their algorithms daily to punish automatic and forged back linking and honor the natural back linking process. It is all in the numbers and if you have a young site and suddenly jump to thousands of people liking and linking to it, you have either invented a new Facebook or you are plain and simple doing a stupid thing. Yes overworked back linking will hurt you and can hurt you to a point when your site simply disappear from the search engine result set. Since obviously you do not want that to happen, just follow basic onsite SEO strategies and leave the back linking for later. You can still have good and quality back links if you do this by manually posting comments on blogs, participating in forum discussions and so on. Once your site becomes popular you would not even have to do this.